See how you stack up against your rivals before you launch.
Paste a URL. Get your 5 closest rivals, your price against the category, and a letter grade on positioning and messaging — in about a minute.
FREE SCORECARD · NO SIGNUP · ~60 SECONDS
B+
OVERALL · 82
Pricing vs category
+18%
$29 vs $24 median
Positioning clarity
78/100
clear audience
Messaging
64/100
headline is vague
CLOSEST RIVALS
From URL to grade in three steps.
No setup, no account, no sales call. Your scorecard is ready before your coffee is.
Paste your URL
We render your homepage and pricing page in a real browser, JavaScript and all.
Confirm what you are
Check the one-liner, category and price we detected - one click to correct it.
Get graded
Letter grade, 5 rivals, price position and 3 fixes to ship before launch day.
THE FULL REPORT · $19
The page you read the night before launch.
Positioning map, price percentile, the claims every rival makes and the angle nobody owns — plus three rewrites you can ship today.
MAP
You vs 5 rivals
PRICE
Percentile in category
GAPS
Overlap & white space
FIXES
3 changes before launch
Overlap & white space
Example data| CLAIM | YOU | A | B | C | D | E |
|---|---|---|---|---|---|---|
| AI-powered | ● | ● | ● | ● | ● | ○ |
| Free plan | ○ | ● | ● | ○ | ● | ● |
| Integrations | ● | ● | ● | ● | ○ | ● |
| Works offline | ● | ○ | ○ | ○ | ○ | ○ |
FIX #3 · WHITE SPACE
No rival claims "works offline". Move it into your headline.
Price position
Example data72nd percentile · 30 nearest priced products
THE BENCHMARK
2,052
indie products benchmarked across 12 categories.
Real launches from Launchpadly — not enterprise vendors. You're compared with products your customers would actually choose between.
Simple pricing.
Start free. Pay once for the full report. Monitor if you want to.
Full report
POPULAR$19
ONE-OFF
- Everything in Scorecard
- Positioning map
- Price percentile
- All 3 fixes, rewritten
- PDF + re-run in 7 days
FAQ
Something else? Reply to any RivalGrade email and a human answers.
Where does the benchmark data come from?
From public listings of indie products launched on Launchpadly, matched to your product by category and description, used in aggregate.
How do you pick my rivals?
Similar products from our database plus a web search. Directories and listicles are filtered out, and we only show rivals whose site we actually fetched.
My product is pre-launch. Does it still work?
Yes - that is exactly who it is for. A landing page with a headline and a price is enough.
What if my pricing is behind a login?
We mark it as “price not public” and still grade positioning and messaging.
Can I get a refund on the $19 report?
Report not useful? Email us within 7 days and we'll refund you.